TEXT

 Luca Rossi > TATE MODERN  

Is it possible to occupy a place with a text? Can reading a text trigger a physical and conventional exhibition, but also an imagined one that can directly involve your home and your private dimension?

Since 2009 “Luca Rossi”, a collective where all the roles of the art world converge, manipulates and information to create projects that live on several levels.

When the Jews were forced to flee their land, they passed from the logic of the “monument” to that of the “document”, as something more adaptable to their future condition. They were forced to decode God.

Information contained in a simple text can have real and physical consequences. Changing this information means changing the DNA of an exhibition. So why not do an exhibition like this, starting with just a text?

Minimising, for once, the resources used? Fuel, travel, costs. Travelling does not mean moving but having the ability to “train new eyes”.

“Only the extreme weakness of the imagination justifies the fact that we have to move in order to feel” Fernando Pessoa

Luca Rossi decided to fill London’s Tate Modern with a text. The 11 interventions that will involve the museum space and your private dimension, will always start from a text as if this is the DNA of the exhibition.

On this page you can buy for 5 Euros exclusive access to a web page that will allow you to experience and physically enter Luca Rossi’s exhibition at the Tate Modern in London. 

WHO IS “LUCA ROSSI” ?

Luca Rossi is an independent author for which anyone can be “Luca Rossi”. In this way everyone is stimulated to a new sense of opportunity and responsibility. Luca Rossi started the blog Whitehouse as a platform for art criticism, information, and art-related projects in 2009. A better synthesis of the blog could be found on : www.lucarossilab.it. Major representatives of the art world have participated in the blog, contributing to its popularity. Luca Rossi has written in social networks and specialized magazines like “Flash Art”, Artribune.com, and Exibart.com with lucid criticism and originality.

Luca Rossi was defined “the most interesting personality” in Italy by Fabio Cavallucci, and “the new Vanessa Beecroft” by Giacinto Di Pietrantonio. In 2011 Alfredo Cramerotti (curator of “Manifesta” and Museum Director Mostyn, Wales) wrote: “To be honest, I’m not Roberta (a 2011 project by Luca Rossi) made me think more than dozens of other projects I have seen “live”.

The TEXT: the origin of all Luca Rossi’s projects

A text from 2013 recounts the action Luca Rossi carried out inside Senanque Abbey to rediscover the sense of a place suffocated by mass tourism; a text in 2015 allows us to find a sculpture inside the gardens of the Venice Biennale; reading a text inside the anti-aircraft shelter transformed into a wellness centre allows us to look at Western civilisation in a completely different way; a text allows us to change perspective inside the Fondazione Prada in Venice, thus being able to investigate what is hidden behind the surface of our screen; sculptures made with fingertips recall what were the first examples of text, inside primitive caves; in the series “images” a text allows us exclusive access to a sort of contemporary Sistine Chapel capable of resisting the dictatorship of the algorithm. 
A text allows us to have a completely unique experience of visiting a Tate Modern exhibition in London. The space of the museum seems to dilate to our private dimension, passing through real space to the irrelevance of space itself.

 

A critical text about Luca Rossi

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