“Luca Rossi is the most interesting artistic personality in Italy”
Fabio Cavallucci

Art Curator, Exibart

“Luca Rossi is the new Vanessa Beecroft”
Giacinto Di Pietrantonio

Art Curator, Artribune

ART BASEL MIAMI > MoMA becomes HoME> Personalize Your Artwork!

 > Personalize your Artwork by choosing 3 Modern or Contemporary Artists to bring Together in the same Art Piece

..Bacon, Pollock, Cattelan, Hirst, Modigliani, Koons, Basquiat…or 3 artists of your choice. MoMA New York becomes Your HoME!

 Imagine, being surprised.

 Personalize your artwork in 3 steps:

1) Choose 3 artists

2) Write Your Shipping Address

3) Buy the artwork easily and securely with PayPal and receive the artwork directly to your home!

SOME SUGGESTED PAIRINGS >>> Paolini + Fontana + Spoerri / Cattelan + Eliasson + Koons / Fischer + Koons + Beuys / Duchamp + Rothko + Paolini / Boetti + Marisa Merz + Christo e Jeanne Claude/ Modigliani + Burri + Christo e Jeanne Claude / JR + Haring + Koons / Fabro + Anselmo + Modigliani / Nauman + Vedova + Morris / Long + Schifano + Kosuth / Acconci + Paolini + Klein / Picasso + Beuys + Duchamp/ Duchamp + Warhol + Kosuth  ……or three artists of your choice! 


The shipping cost is 50 EURO, if the artwork requires a higher shipping charge it will be evaluated later together with the buyer. Your personalized artwork will be signed by Luca Rossi and will be provided with certificate of authenticity and a critical text that presents its value. For more information: lucarossicampus@gmail.com



“BLAH BLAH BLAH (Greta Speech)” (500 USD, 20×30 cm)

>>> Jeff Koons + Maurizio Cattelan + Olafur Eliasson

“KEITH IN WONDERLAND” (3000 USD 50×70 cm)  

>>> Jeff Koons + JR + Keith Haring

and then

Bruce Nauman, Amedeo Modigliani, Robert Morris, Luciano Fabro, Giovanni Anselmo, Emilio Vedova…


“In these works the three artists meet in a coherent and whirling dialogue”

 Luca Rossi

We are the Revolution (hammer and sickle), modified baby gym, 100×100 cm, Luca Rossi 2021
> Joseph Beuys + Jeff Koons + Michael E. Smith 


 In the Italian contemporary art scene there is a figure of considerable interest. Luca Rossi–artist/ collective, critic, curator, and blogger–is a controversial personality who works in anonymity, as some kind of Anonymous of the Art System. In Luca Rossi’s philosophy, the ego no longer exists because anyone can be Luca Rossi, at the same time that the “critical process”, the virtual space of the Internet, and the real context no longer have boundaries and blend into one. Scroll down this page. 

 Today individuals experience a sort of “non-experience” in the sense that they spend most of their time surfing the “network”, producing a “new memory-without memory” or a “passive and a-critical assimilation” into the system. Luca Rossi knows this well. He constantly reminds us of the history of art and ideas, of our past, of what it means to be critical and active, struggling to preserve one’s own authenticity and originality in the great McDonald that is our contemporary world.

Many curators and artists, both in Italy and Europe, have been following Luca’s work with great excitement. By now Luca is considered the only critical voice that “stands out” in the current Italian landscape.

It is worrisome that Luca’s work has yet to be recognized by institutions and organizations, despite receiving the acknowledgement of the public and many curators and artists. This says a lot about what the value that the Italian system places on the “real artist”. The Italian contemporary landscape has been dragging itself down for more than 10 years, producing artists who “copy and paste”, endless repetitions of projects signed by the same names, and decreeing the end of contemporary art.


Luca Rossi is an independent author for which anyone can be “Luca Rossi”. In this way everyone is stimulated to a new sense of opportunity and responsibility. Luca Rossi started the blog Whitehouse as a platform for art criticism, information, and art-related projects in 2009. A better synthesis of the blog could be found on : www.lucarossilab.it. Major representatives of the art world have participated in the blog, contributing to its popularity. Luca Rossi has written in social networks and specialized magazines like “Flash Art”, Artribune.com, and Exibart.com with lucid criticism and originality.

Luca Rossi was defined “the most interesting personality” in Italy by Fabio Cavallucci,and “the new Vanessa Beecroft” by Giacinto Di Pietrantonio. In 2011 Alfredo Cramerotti (curator of “Manifesta” and Museum Director Mostyn, Wales) wrote: “To be honest, I’m not Roberta (a 2011 project by Luca Rossi) made me think more than dozens of other projects I have seen “live”.