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“LUCA ROSSI” presents at Artissima 2021 two interventions that we could define “altermodern” as the third phase starting in 2001 and following modern (search for original content, end of 1800 – 1973) and postmodern (search for an original remix,1973-2001)
For the first intervention (Spectauthor) we ask you to enter Artissima and ask for a blank sheet of paper at any stand of the fair:
1) Write on the blank sheet IMG and the first 4 numbers of your mobile phone without prefix (example IMG 8864)
2) The title of the work in your hand is “If you don’t understand something, look it up on YouTube”, sign the work on the back as “Luca Rossi”.
3) Take a photo of your work and send this photo to email@example.com to request a certificate of authenticity for the work.
This work has the capacity to become the exclusive gateway to a sort of “contemporary Sistine Chapel”. If the fair represents the overload of content of which we are both creators and victims, this work does not present the umpteenth content but a way of ordering the content already produced in the world every day. As you can see walking around the fair, we don’t need to express ourselves, we do it too much; we need interstices of solitude and silence to finally say something real.
The second intervention (HoME) also acts in our private dimension. On this page you can customize an artwork that you will receive directly at home. If the roles of author and viewer are increasingly merged and confused, content loses its relevance compared to an information system that allows you to completely customize your content/work.
The real museum must be your home, that place of solitude and silence where you can finally say something real. Each personalised work does NOT merely superimpose the three chosen artists, but wants to harmonise them as if to trigger a dialogue between them (see the examples below).
MoMA becomes HoME> Personalize Your Artwork!
> Personalize your Artwork by choosing 3 Modern or Contemporary Artists to bring Together in the same Art Piece
..Bacon, Pollock, Cattelan, Hirst, Modigliani, Koons, Basquiat…or 3 artists of your choice. MoMA New York becomes Your HoME!
Imagine, being surprised.
> Personalize your artwork in 3 steps:
1) Choose 3 artists
2) Write Your Shipping Address
3) Buy the artwork easily and securely with PayPal and receive the artwork directly to your home!
Some suggested artists: PICASSO – CATTELAN – WARHOL – SIERRA – BEUYS – HIRST – BASQUIAT – KOONS – RICHTER – SEHGAL – ACCONCI – LONG – FELIZ GONZALEZ TORRES – DE DOMINICIS – FISCHER – CHAGALL – TILLMANS – FONTANA – CREED – MANZONI – LUCAS – MIRO’- ELIASSON – PENONE – ABRAMOVIC – BOETTI – BARNEY – BONALUMI – KOSUTH – KOUNELLIS- CALZOLARI – FABRO – GILARDI – FREUD- LICHTENSTEIN – DALI’ – DUCHAMP – POLLOCK – BACON – PAOLINI – PASCALI – CHRISTO E JEANNE CLAUDE – BURRI – MARISA MERZ- CASTELLANI – MARIO MERZ – PISTOLETTO – KLINE – WILSON – RYMAN – SPOERRI – ROTHKO – ANSELMO – CAROL RAMA- SCHIFANO – ARMAN – KLEIN – JUDD – TWOMBLY – MORRIS – HOCKNEY- VEDOVA- ZORIO- CUCCHI – MODIGLIANI …or three artists of your choice!
The shipping cost is 50 EURO, if the artwork requires a higher shipping charge it will be evaluated later together with the buyer. Your personalized artwork will be signed by Luca Rossi and will be provided with certificate of authenticity and a critical text that presents its value. For more information: firstname.lastname@example.org
>>> SOME CUSTOMIZED ARTWORKS >
“BLAH BLAH BLAH (Greta Speech)” (500 USD, 20×30 cm)
>>> Jeff Koons + Maurizio Cattelan + Olafur Eliasson
“KEITH IN WONDERLAND” (3000 USD 50×70 cm)
>>> Jeff Koons + JR + Keith Haring
Bruce Nauman, Amedeo Modigliani, Robert Morris, Luciano Fabro, Giovanni Anselmo, Emilio Vedova…
“In these works the three artists meet in a coherent and whirling dialogue”
> CRITICISM, THE FIGHT, THE FUTURE: LUCA ROSSI
In the Italian contemporary art scene there is a figure of considerable interest. Luca Rossi–artist/ collective, critic, curator, and blogger–is a controversial personality who works in anonymity, as some kind of Anonymous of the Art System. In Luca Rossi’s philosophy, the ego no longer exists because anyone can be Luca Rossi, at the same time that the “critical process”, the virtual space of the Internet, and the real context no longer have boundaries and blend into one. Scroll down this page.
Today individuals experience a sort of “non-experience” in the sense that they spend most of their time surfing the “network”, producing a “new memory-without memory” or a “passive and a-critical assimilation” into the system. Luca Rossi knows this well. He constantly reminds us of the history of art and ideas, of our past, of what it means to be critical and active, struggling to preserve one’s own authenticity and originality in the great McDonald that is our contemporary world.
Many curators and artists, both in Italy and Europe, have been following Luca’s work with great excitement. By now Luca is considered the only critical voice that “stands out” in the current Italian landscape.
It is worrisome that Luca’s work has yet to be recognized by institutions and organizations, despite receiving the acknowledgement of the public and many curators and artists. This says a lot about what the value that the Italian system places on the “real artist”. The Italian contemporary landscape has been dragging itself down for more than 10 years, producing artists who “copy and paste”, endless repetitions of projects signed by the same names, and decreeing the end of contemporary art.
ABOUT LUCA ROSSI
Luca Rossi is an independent author for which anyone can be “Luca Rossi”. In this way everyone is stimulated to a new sense of opportunity and responsibility. Luca Rossi started the blog Whitehouse as a platform for art criticism, information, and art-related projects in 2009. A better synthesis of the blog could be found on : www.lucarossilab.it. Major representatives of the art world have participated in the blog, contributing to its popularity. Luca Rossi has written in social networks and specialized magazines like “Flash Art”, Artribune.com, and Exibart.com with lucid criticism and originality.
Luca Rossi was defined “the most interesting personality” in Italy by Fabio Cavallucci,and “the new Vanessa Beecroft” by Giacinto Di Pietrantonio. In 2011 Alfredo Cramerotti (curator of “Manifesta” and Museum Director Mostyn, Wales) wrote: “To be honest, I’m not Roberta (a 2011 project by Luca Rossi) made me think more than dozens of other projects I have seen “live”.