LUCA ROSSI 2009 > 2021 

> CRITICISM, THE FIGHT, THE FUTURE: LUCA ROSSI 

 In the Italian contemporary art scene there is a figure of considerable interest. Luca Rossi–artist/ collective, critic, curator, and blogger–is a controversial personality who works in anonymity, as some kind of Anonymous of the Art System. In Luca Rossi’s philosophy, the ego no longer exists because anyone can be Luca Rossi, at the same time that the “critical process”, the virtual space of the Internet, and the real context no longer have boundaries and blend into one. Scroll down this page. 

Today individuals experience a sort of “non-experience” in the sense that they spend most of their time surfing the “network”, producing a “new memory-without memory” or a “passive and a-critical assimilation” into the system. Luca Rossi knows this well. He constantly reminds us of the history of art and ideas, of our past, of what it means to be critical and active, struggling to preserve one’s own authenticity and originality in the great McDonald that is our contemporary world.

Many curators and artists, both in Italy and Europe, have been following Luca’s work with great excitement. By now Luca is considered the only critical voice that “stands out” in the current Italian landscape.

It is worrisome that Luca’s work has yet to be recognized by institutions and organizations, despite receiving the acknowledgement of the public and many curators and artists. This says a lot about what the value that the Italian system places on the “real artist”. The Italian contemporary landscape has been dragging itself down for more than 10 years, producing artists who “copy and paste”, endless repetitions of projects signed by the same names, and decreeing the end of contemporary art. 

Luca Rossi is an independent author for which anyone can be “Luca Rossi”. In this way everyone is stimulated to a new sense of opportunity and responsibility. Luca Rossi started the blog Whitehouse as a platform for art criticism, information, and art-related projects in 2009. A better synthesis of the blog could be found on : www.lucarossilab.it. Major representatives of the art world have participated in the blog, contributing to its popularity. Luca Rossi has written in social networks and specialized magazines like “Flash Art”, Artribune.com, and Exibart.com with lucid criticism and originality.

Luca Rossi was defined “the most interesting personality” in Italy by Fabio Cavallucci,and “the new Vanessa Beecroft” by Giacinto Di Pietrantonio. In 2011 Alfredo Cramerotti (curator of “Manifesta” and Museum Director Mostyn, Wales) wrote: “To be honest, I’m not Roberta (a 2011 project by Luca Rossi) made me think more than dozens of other projects I have seen “live”.

More information: whiteblog.rossi@gmail.com

By the left hand fingertips, now where you are…ksnasdoaNSDLnaf > NFT crypto art, dust and saliva on your screen,  Luca Rossi 2021

A series of sculptures made by Luca Rossi by the fingertips of the left hand. This one at the Bourse de Commerce (Paris). The fingertips are widely used in the digital age but at the same time they go to draw the wall of our “cave”, our private sphere, represented by Apple’s tactile mouse. They are “very fast” works because they are always in the same place and at the same time as the visitor, but also inexorably immobile. The sculptures maintain an ambiguous balance between the digital and analogical world, between speed and immobility. Here you could see different project like this realized from 2009 > CLICK HERE 

RAJM > NFT crypto art,  Luca Rossi 2021

By purchasing a PDF document makes possible to find a very small statue inside the Biennale Gardens. The statue represents a young child who is about to jump with his legs and arms cut off, and a deep groove at the height of the vocal cords. The visitor is invited to load the sculpture with stones and other materials in what can be considered a sort of stoning (“Rajm” in Arabic). The exponential growth of content and information, of which we are all producers and consumers, paradoxically brings a suffocation and a fundamental anesthetization. Contemporary society pushes us to “communicate” in order to exist (“I post therefore I am”) but this freedom of expression corresponds to a subtle dictatorship that corresponds to talking, and venting ourselves, in a room with 100 other people at the same time and who think basically alike (e che la pensano già come noi). A dictatorship disguised as great freedom.  

If you don’t understand something search for it on YouTube > NFT crypto art video, Luca Rossi 2021 (Tempo Version)

 This work is the only access to a growing list of videos uploaded to YouTube every day with the file name: IMG 1710. This work is immobile but changes every day. In addition to representing the complexity of our time, it represents a form of resistance to the internet algorithm that offers us contents “equal to ourselves”. The work gives access to completely unexpected videos list that represent a sort of contemporary “Sistine Chapel”.

If you don’t understand something search for it on YouTube > NFT crypto art, Luca Rossi 2021 (the main image)

In 2017 this great writing was made in Val Badia in the heart of the Dolomites. Also in this case the artwork experiences a subtle ambiguity between the digital and analogical world. This work is the only access to a growing list of videos uploaded to YouTube every day with the file name: IMG + 4 numbers. This artwork is immobile but changes every day. In addition to representing the complexity of our time, it represents a form of resistance to the internet algorithm that offers us contents “equal to ourselves”. The work gives access to completely unexpected videos list that represent a sort of contemporary “Sistine Chapel”.

If You Don’t Understand Something Search For It On You Tube > NFT crypto art, Luca Rossi 2021. 

 The project consists of a large environmental installation where seven giant letters are mounted on the famous skyline of San Gimignano in Italy. The acronym refers to the 30 years of activity of the Galleria Continua and the five locations of the gallery around the world.  But after IMG any combination of numbers can work.  In fact, thousands of videos are made every day around the world and uploaded to YouTube without giving them a specific title.  This installation, despite being huge and apparently incomprehensible, changes every day and manages to reflect the fluid and precarious complexity of our present.  Following the title of the installation also means creating an act of resistance to the Internet algorithm that always tends to offer us content that “we like” because we will arrive at a completely unexpected and different video playlist every day.

 Gagosian Project > NFT crypto art, 2021

On the left:

If you don’y understand something search for it on YouTube, digital rendering.

on the right:

by left hand fingertips slkdòslkdadadq, dust, saliva, digital rendering. 

Black Mirror > NFT crypto art, Luca Rossi 2021> click here to see the project 

During the visit to the Prada Foundation in Venice, air conditioners look like big black screens. These “screens”, inexorably turned off, seem to be an oasis of solitude and silence within the official exhibition presented by the Foundation. Visitors are invited to place their mobile phones, with the video camera facing down, on the grids of these black monoliths and press REC. By moving the phone as desired on this surface the “black screens” become guardians for a direction that investigates a mysterious and dystopic scenario.

Order a pizza > NFT crypto art, Luca Rossi 2021

In 2009 Luca Rossi had modified the press release of an exhibition by George Condo at the Galleria Massimo De Carlo. The modification of the press release, of some specific information, shows how the manipulation of information (the concept of fake news) can play a decisive role. The project took place in 2009 when the problem of fake news was not yet at the center of the international debate. “Ordering a pizza” means making a small choice in our private dimension. A choice in this dimension can be worth 10-20 times the choice of a head of state. Pizza is a “standard content” that has less and less value in favor of an information system that is able to manage it according to the users’ wishes. Projects like Apple, Google, Facebook, Amazon and Instagram, are completely uninterested in the content in favor of a virtuous system capable of letting us find what we are looking for, let us communicate what we want or let us buy what we need. Over the years, this project has had several variations, becoming a sign outside the gallery in a project carried out in the T293 Gallery in Rome in 2017.