If you don’t understand something search for in on YouTube,

various material, Italian Pavilion 2022

ITALIAN PAVILION – PADIGLIONE ITALIA 2022

The carousel and the fair of the national pavilions at the Venice Biennale looks like a big funfair for adults. Lots of artworks and little time to see them. Spaces without oxygen, sore legs and headaches.

 Luca Rossi’s project proposes a RENDERING that you can see immovable in the place where you are now. Relaxed, comforable in the silence of your private dimension. The only political space left today.

A system made up of recommendations (in typical old Italian style) makes the Italian Pavilion inaccessible. Luca Rossi manipulates information (starting from intercepting Google searches) as if they were clay and the material of the work. He moves from the idea of a monument, understood as a conventional installation within institutional places, to the idea of a document (rendering) as something agile and adaptable. When Jews were forced to flee their land they had to move from the idea of a monument to that of document, as something more adaptable to their future conditions. They had to decode God.

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If you don’t understand something search for it on YouTube

various material, Italian Pavilion 2022.

The work is the exclusive gateway to a sort of Sistine Chapel which is updated daily and capable of “training new eyes”. In fact, every day in the world new videos are made which are then uploaded to YouTube without specific titles. So if we search YouTube for IMG and any combination of 4 numbers, we find a different and bigger list of contents every day.

Not only can anyone participate in this work (by making a video and uploading it to YouTube with the title IMG 3733 or 3734) but this work also represents a form of resistance to the internet algorithm that would like us to feed only with “things equal to ourselves ”And conform to our tastes. On the contrary, the contents to which the work leads are completely unexpected and in daily change. Today’s work will be different from what we can see tomorrow or in a month. A very significant motionless mobility in a time when we tend to experience motionless things in front of our mobile.
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By left hand fingertips

saliva and dust on your screen, various material, Italian Pavilion 2022.

In these interventions we see one sculptures installed with fingertips inside the Italian Pavilion. The sculptures with fingertips, which Luca Rossi has been making since 2009, represent a primordial and primitive contact with the surface of our cave which, from Apple’s tactile mouse, extends to our screen. These works exist only when we look at them on the screen and anticipate the philosophy of the NFT by 5-6 years.
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The Italian Pavilion at your home 

 > Personalize your artwork by choosing three artists to bring together in the same art piece

..Bacon, Pollock, Cattelan, Hirst, Modigliani, Koons, Basquiat…o 3 artists of your choice

 Imagine, being surprised.

This project aims to re-activate your imagination and surprise you with works that will only be visible once you arrive at your home.

 Personalize your artwork in 3 steps:

1) Choose 3 artists

2) Write Your Shipping Address

3) Buy easily and securely with PayPal and receive the artwork directly to your home!

Some suggested artists: PICASSO – CATTELAN – WARHOL – SIERRA – BEUYS – HIRST – BASQUIAT – KOONS – RICHTER – SEHGAL – ACCONCI – LONG – FELIZ GONZALEZ TORRES – DE DOMINICIS – FISCHER – CHAGALL – TILLMANS – FONTANA – CREED – MANZONI – LUCAS – MIRO’- ELIASSON – PENONE – ABRAMOVIC – BOETTI –  BARNEY – BONALUMI – KOSUTH – KOUNELLIS- CALZOLARI – FABRO – GILARDI – FREUD- LICHTENSTEIN – DALI’ – DUCHAMP – POLLOCK – BACON – PAOLINI – PASCALI – CHRISTO E JEANNE CLAUDE – BURRI – MARISA MERZ- CASTELLANI – MARIO MERZ – PISTOLETTO – KLINE – WILSON – RYMAN – SPOERRI – ROTHKO – ANSELMO – CAROL RAMA- SCHIFANO – ARMAN – KLEIN – JUDD – TWOMBLY – MORRIS – HOCKNEY- VEDOVA- ZORIO- CUCCHI – MODIGLIANI or three artists of your choice!

CHOOSE THE ARWORK DIMENSION
CHOOSE 3 ARTISTS
SHIPPING ADDRESS

The shipping cost is 10 euro, if the artwork requires a higher shipping charge it will be evaluated later together with the buyer. Your personalized artwork will be signed by Luca Rossi and will be provided with  a critical text that presents its value. “Luca Rossi” is an identity that was born in 2009 in Italy and can be dressed by anyone. This project is loosely inspired by the Fondation Beyeler as a museum par excellence. For more information: lucarossicampus@gmail.com

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Any items

any items purchased on Amazon, Italian Pavilion 2022.

In this case, Luca Rossi’s work is represented by whatever the viewer chooses on Amazon. The viewer can buy anything on Amazon and imagine that it can be installed inside the Italian Pavilion.

This intervention carried out in collaboration with the RINOMINA space in Paris also allows you to purchase a certificate of authenticity that proves that the purchased artwork is part of a limited edition of only 20 copies. Click here to join the project.

“Any items” goes beyond the concept of ready made putting the collector and the viewer in a “condition of embarrassment”. The collector-spectator must in fact choose his artwork by re-evaluating his own needs in relation to the concept of a artwork. His choice will have formal and conceptual consequences that are completely unpredictable and out of control. But it will be his choice. Somehow the artwork will blend in with the buyer’s everyday life as it does not represent the “imposed-proposed” choice by an external author.

ABOUT LUCA ROSSI

Luca Rossi is an independent author for which anyone can be “Luca Rossi”. In this way everyone is stimulated to a new sense of opportunity and responsibility. Luca Rossi started the blog Whitehouse as a platform for art criticism, information, and art-related projects in 2009. A better synthesis of the blog could be found on : www.lucarossilab.it. Major representatives of the art world have participated in the blog, contributing to its popularity. Luca Rossi has written in social networks and specialized magazines like “Flash Art”, Artribune.com, and Exibart.com with lucid criticism and originality.

Luca Rossi was defined “the most interesting personality” in Italy by Fabio Cavallucci,and “the new Vanessa Beecroft” by Giacinto Di Pietrantonio. In 2011 Alfredo Cramerotti (curator of “Manifesta” and Museum Director Mostyn, Wales) wrote: “To be honest, I’m not Roberta (a 2011 project by Luca Rossi) made me think more than dozens of other projects I have seen “live”.

LUCA ROSSI 2009 > 2021

massimo de carlo – mart roveretogagosian gallery nywhitney museum – zacheta gallery – versailles –  senanque abbeyvenice arsenale – gamec bergamo – serpentine gallerynew museumboros collection – tate modernprada foundation milanhotel helvetiaon the moon – smach 2017 –  quirinale palacemaat – venezia gardens – marino marini museumlouvre abu dhabi – T293 naples – national gallery of scotland –  sandretto re rebaudengo foundationmanifesta 12bocs arte – gagosian rome 2019venezuelan pavilionvenice biennale 2019 – ICA milan – SIX milan – prada foundation venice – la fondazione roma – palazzo strozzi – bourse de commerce  paris – rinomina paris – blenheim park and gardens – bologna city centre – 

> CRITICISM, THE FIGHT, THE FUTURE: LUCA ROSSI 

 In the Italian contemporary art scene there is a figure of considerable interest. Luca Rossi–artist/ collective, critic, curator, and blogger–is a controversial personality who works in anonymity, as some kind of Anonymous of the Art System. In Luca Rossi’s philosophy, the ego no longer exists because anyone can be Luca Rossi, at the same time that the “critical process”, the virtual space of the Internet, and the real context no longer have boundaries and blend into one. Scroll down this page. 

 Today individuals experience a sort of “non-experience” in the sense that they spend most of their time surfing the “network”, producing a “new memory-without memory” or a “passive and a-critical assimilation” into the system. Luca Rossi knows this well. He constantly reminds us of the history of art and ideas, of our past, of what it means to be critical and active, struggling to preserve one’s own authenticity and originality in the great McDonald that is our contemporary world.

Many curators and artists, both in Italy and Europe, have been following Luca’s work with great excitement. By now Luca is considered the only critical voice that “stands out” in the current Italian landscape.

It is worrisome that Luca’s work has yet to be recognized by institutions and organizations, despite receiving the acknowledgement of the public and many curators and artists. This says a lot about what the value that the Italian system places on the “real artist”. The Italian contemporary landscape has been dragging itself down for more than 10 years, producing artists who “copy and paste”, endless repetitions of projects signed by the same names, and decreeing the end of contemporary art.