“Luca Rossi is the most interesting artistic personality in Italy”
Fabio Cavallucci

Exibart

>>> CLOSE UP__

La fondazione beyeler è casa tua!

Con i materiali del fai da te ti portiamo a a casa tua i grandi artisti moderni e contemporanei.
Fidati Immagina lasciati sorprendere
Con mostre, fiere e biennali sempre più prevedibili questo progetto vuole attivare la tua immaginazione e sorprenderti con opere che saranno visibili solo una volta arrivate a casa tua. 

Luca Rossi” is an identity that was born in 2009 in Italy and can be dressed by anyone. Luca Rossi has been defined by Fabio Cavallucci as the most interesting artistic personality in Italy, but despite this he has lived for 12 years a condition of ostracism due to his critical positions towards the Italian art system, often conditioned by the recommendation and by an educational system lacking at every level.

Following the way of working he has been developing for 12 years Luca Rossi has designed 4 clandestine interventions for the Beyeler Foundation. The first one consists in the possibility of personalizing a work of art by choosing 3 artists to bring together. In addition to the artwork, you will receive at home a critical text that presents the value of the personalized artwork. You can customize your artwork directly on this page.

 

>>> BUY YOUR TICKET by PAYPAL or YOUR CREDIT CARD

The exhibition is visible by purchasing a ticket. A PDF that will arrive via email will be the information guide to see the exhibition from where you are. There is no need to go to the Foundation in person.

>>>GOLD  > customize your artwork by choosing three artists to bring together

Your home will be the Beyeler Foundation!

ImAGINE, lET YOURSELF BE SURPRISED. 

Maurizio Cattelan, Jeff Koons, Lucio Fontana, Andy Warhol, Damien Hirst, Marina Abramovic….or three names of your choice!  

> Choose 3 Modern or Contemporary Artists to bring together in the same artwork > RECEIVE the Artwork directly at Your Home! Find out what could happen, make your home unique!

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. safuorisalone toiletpaperGOLD  > customize your artwork by choosing three artists to bring together

Your home will be the Beyeler Foundation!

ImAGINE, lET YOURSELF BE SURPRISED. 

Maurizio Cattelan, Jeff Koons, Lucio Fontana, Andy Warhol, Damien Hirst, Marina Abramovic….or three names of your choice!  

> Choose 3 Modern or Contemporary Artists to bring together in the same artwork > RECEIVE the Artwork directly at Your Home! Find out what could happen, make your home unique!

Choose three artists, the size of your art piece and indicate your shipping address.
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Some suggested artists: Andy Warhol – Maurizio Cattelan- Jeff Koons – Amedeo Modigliani – Cy Twombly – Damien Hirst – Marina Abramovic – Olafur Eliasson – Gherard Richter – Felix Gonzalez Torres – Vito Acconci – Lucio Fontana – Urs Fischer – JR – Santiago Sierra – Joseph Beuys – Marc Chagall – Alighieri Boetti – Picasso – Alberto Burri – J.M. Basquiat – Jackson Pollock – Marc Rothko or three artists of your choice

WRITE US o WHATS APP US for specific requests or a more articulated customization project (Arte Povera, 90s, Figurative Now, Abstract Expressionism, etc.) > lucarossicampus@gmail.com / +39 3478864509

CHOOSE THE ARWORK DIMENSION
CHOOSE 3 ARTISTS
SHIPPING ADDRESSES

 ART PIECE EXAMPLE>  “Lampo Annuale” (50 × 70 cm) a commissioned artwork where 6 great artists meet:
Marcel Duhamp, Andy Warhol, Joseph Kosuth, Lucio Fontana, Jannis Kounellis, Jeff Koons and Alighiero Boetti.

As for Alighiero Boetti’s annual lamp, the lamp that was lit only once a year, this work presents an underlay that is destined to snap suddenly like a “lightning”. Seven great artists meet in this extraordinary work as if they were sitting together at a pub table. 

Watch the artwork in this video:

Customize a work of art by choosing 3 ARTISTS to bring together in the same work. What is the VALUE of contemporary art for our daily life? 

Each work of art derives from ways and visions that can have a concrete value for our daily life. The work of art is like a witness that every morning reminds us of something useful for our day.

YOUR HOME will become like a museum where you can keep your personalized artwork and its “value”. In fact, together with your artwork you will receive at home a text that will present the value of the artwork.

 In a market that offers only predictable works that we can even see before they are exhibited, GOLD reactivates your imagination and invites you to be surprised. In a text in which the value of the works depends only on how high their price is, GOLD offers works at low prices and a critical text that will make their value clear and evident at a lower price.

LUCA ROSSI 2009 > 2021

massimo de carlo – mart roveretogagosian gallery nywhitney museum – zacheta gallery – versailles –  senanque abbeyvenice arsenale – gamec bergamo – serpentine gallerynew museumboros collection – tate modernprada foundation milanhotel helvetiaon the moon – smach 2017 –  quirinale palacemaat – venezia gardens – marino marini museumlouvre abu dhabi – T293 naples – national gallery of scotland –  sandretto re rebaudengo foundationmanifesta 12bocs arte – gagosian rome 2019venezuelan pavilionvenice biennale 2019 – ICA milan – SIX milan – prada foundation venice – la fondazione roma – palazzo strozzi – bourse de commerce  paris – rinomina paris – blenheim park and gardens – bologna city centre – 

 

> CRITICISM, THE FIGHT, THE FUTURE: LUCA ROSSI (Italian below)

 In the Italian contemporary art scene there is a figure of considerable interest. Luca Rossi–artist/ collective, critic, curator, and blogger–is a controversial personality who works in anonymity, as some kind of Anonymous of the Art System. In Luca Rossi’s philosophy, the ego no longer exists because anyone can be Luca Rossi, at the same time that the “critical process”, the virtual space of the Internet, and the real context no longer have boundaries and blend into one. Scroll down this page. 

 Today individuals experience a sort of “non-experience” in the sense that they spend most of their time surfing the “network”, producing a “new memory-without memory” or a “passive and a-critical assimilation” into the system. Luca Rossi knows this well. He constantly reminds us of the history of art and ideas, of our past, of what it means to be critical and active, struggling to preserve one’s own authenticity and originality in the great McDonald that is our contemporary world.

Many curators and artists, both in Italy and Europe, have been following Luca’s work with great excitement. By now Luca is considered the only critical voice that “stands out” in the current Italian landscape.

It is worrisome that Luca’s work has yet to be recognized by institutions and organizations, despite receiving the acknowledgement of the public and many curators and artists. This says a lot about what the value that the Italian system places on the “real artist”. The Italian contemporary landscape has been dragging itself down for more than 10 years, producing artists who “copy and paste”, endless repetitions of projects signed by the same names, and decreeing the end of contemporary art.

ABOUT LUCA ROSSI

Luca Rossi is an independent author for which anyone can be “Luca Rossi”. In this way everyone is stimulated to a new sense of opportunity and responsibility. Luca Rossi started the blog Whitehouse as a platform for art criticism, information, and art-related projects in 2009. A better synthesis of the blog could be found on : www.lucarossilab.it. Major representatives of the art world have participated in the blog, contributing to its popularity. Luca Rossi has written in social networks and specialized magazines like “Flash Art”, Artribune.com, and Exibart.com with lucid criticism and originality.

Luca Rossi was defined “the most interesting personality” in Italy by Fabio Cavallucci,and “the new Vanessa Beecroft” by Giacinto Di Pietrantonio. In 2011 Alfredo Cramerotti (curator of “Manifesta” and Museum Director Mostyn, Wales) wrote: “To be honest, I’m not Roberta (a 2011 project by Luca Rossi) made me think more than dozens of other projects I have seen “live”.