If You Don’t Understand Something Search For It On YouTube (photomontage version)

 wooden letters 11x2 m, 2017.

 

Luca Rossi’s work consists of seven giant wooden letters: “IMG 3733”. It’s the file name given to all videos that are uploaded on Youtube without a title. This name will sound incomprehensible, motionless and inaccessible to those who are not so familiar with the digital world. His creation is effective only if the viewer doesn’t limit his experience to the vision, activates his curiosity and does a web search. Thus, his work creates a way to discover a microcosm that is apparently marginal. It is a contrast between letters and digits, so raw and bare, and the bustling polychrome landscape around them. 

 

 

 

 

 

 

 

 

If You Don’t Understand Something Search For It On YouTube (photomontage version)

 video by Nexus 5X, 2017.